Concerts Power Retail Experience For The Better
Barbie The Movie Launches Great Retail Sales
Barbie, the movie, opens in North America and worldwide on July 21, 2023. Over the past 30 days, the movie’s box office expectation has increased from US$80 million to US$120 million based on great reviews, marketing spots, and retail tie-ins.…
Branded Content Creates Better Relationships
Branded content plays a vital part in creating better customer relationships. With a laser focus on matching branded content and expectations, brands can build stronger ties with customers and allow the pitfalls of overstating expectations. You can find this podcast…
2028 NFC Roadmap Improves Customer Experience
Near Field Communication (NFC) is a set of protocols that enables two electronic devices to communicate over a distance of five millimeters (~0.2 inches) or less. This technology has powered trillions of payment, access, and verification functions. The new 2028…
Costco Membership Crackdowns Fail Loyal Customers
What happens when a routine customer experience is disrupted for the worse? DeAnn speaks about her recent shopping trip and her experience with the Costco membership card which left her with many questions on customer experience design, customer flow disruptions,…
Beyoncé’s RENAISSANCE FLAGSHIP Heats Up Retail
Beyoncé starts her North American leg of the mega-successful Renaissance World Tour in Toronto, Canada with two sellout shows on July 8 and 9, 2023. As part of the occasion, she is partnering with luxury fashion and accessory retailer, Holt…
Building Brand Trust Is Not Easy
Building brand trust is not easy. Little things or small mistakes can lead to significant erosion of trust. Find out what happens to brand trust when DeAnn observed two little things on a recent trip to a grocery store. You…
Small Details Have Big Brand Implications
People entrust grocers with their health and well-being. Details like expiry dates, pricing mistakes, and product details may seem small but will have enlarged brand implications.
Qatar Airways Operates First Luxury Brand Lounge
For months, many travellers and industry bloggers were anticipating for Qatar Airways’ new Al Mourjan Business Lounge at the Hamad International Airport (HIA) named ‘The Garden’. What they did not know was the airline opening a world’s first lounge within…
4 Big McDonald’s Customer Experience Innovations
Back in November 2020, McDonald’s embarked on a multi-year growth strategic program called Accelerating the Arches. It is now 2023, what has the chain done to build a better customer experience?