In this first episode of the Retail Mashup podcast, we will discuss the ultimate physical and digital pop-up experiences featuring BTS, Harry Styles, Beyoncé, and Selena Gomez. Additionally, we navigate around pop stars and the art of authenticity when it comes to engagement and selling their brand.
(more…)Category: Insight
5 Reasons Why Brand Partnerships Are The Future of Retail
Retailers are increasing leaning on brand partnerships as a way to build longer and stronger customer relationships. This insight showcases how different retailers build new revenue streams by working with other brands.
(more…)Netflix Retail Strategy – Fast Track To A Permanent Store?
Introduction – Netflix Retail Strategy
Larry Leung recently wrote about the new Netflix at the Grove pop-up store that opened on October 13, 2022. We wanted to dedicate this pair of Have Your Say polls to the Netflix retail strategy.
How big is the Netflix pop-up store?
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Many publications reported the news this week building up hype for Squid Games, Stranger Things, and other entities to show up to purchase limited-edition merchandise.
Netflix Pop-up Store at The Grove (Source: Netflix) With the pop-up store likely to become a hit, should Netflix think about building a permanent store? In addition, should streaming platforms introduce pop-up stores around the world?
What do you think? Have your say with the poll and comment below on how you feel about supermarket kiosks.
Follow this link for more information about the Retail Mashup content platform
Follow this link to participate in weekly polls3 Ways Netflix Can Improve Its Retail Revenue
Netflix opened a pop-up store in time for the holiday season. As the streaming platform explores a push into merchandising, its competitors are not sitting still. What are the three ways Netflix can improve its retail revenue generation moving forward?
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Deliveroo Builds Better Customer Options
I’ve been writing about the future of convenience retail for five years and am thrilled to finally see some new companies emerge outside the traditional business model. Convenience stores (c-stores) are being pushed by three big evolutionary forces. As these forces converge, convenience retail as we know it will be obsolete unless they are positioned in a new light. Find out more in this Retail Mashup insight through the lens of Deliveroo.
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Cheers To The Best Birthday Yet
Introduction – Birthday
Many brands ask customers routinely for their personal information including name, address, and birth date. They try to know the customers better by adding previous transactions, engagements, and third-party data.
When it comes to the special day, many brands neglect customers by not celebrating their special day. This begs the question, why should customers give away their birth date if it is not required to buy a product or service?Lev+ indicated that a grocery chain’s email promotion generated upwards of 65% return on investment. That’s a number that brands should not miss out on.
What do you think? Have your say with the poll and comment below on how you feel about brands celebrating birthdays.
Follow this link for more information about the Retail Mashup content platform
Follow this link to participate in weekly pollsWhy Retailers Must Get Creative with BOPIS to Link Physical, Digital Customer Experiences
DeAnn Campbell discusses why as shopping patterns evolve and a broader range of customers become comfortable with online shopping, BOPIS will link the digital to the physical and become a powerful experiential channel in its own right.
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Writing the World’s First Customer Experience Book of Knowledge
Customer Experience Professional Association (CXPA)™ is the first in the world to publish a Book of Knowledge for practitioners. Go behind the scenes with Retail Mashup. Find out how a team of worldwide experts were assembled to work on this project over twelve months.
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Supermarket Kiosks – Love It or Hate It?
Introduction – Supermarket Kiosks
During the pandemic, many supermarket chains rapidly introduced self-checkout kiosks to replace full-time employees and reduce unnecessary interactions. Brandessence Market Research forecasts that the interactive kiosk market will reach $38.52 billion by 2028 at a CAGR of 4.8%.
Opinions vary on how effective these kiosks are. They have been popular with the younger generation or those with fewer items. Others accustomed to a full-service experience did not like the idea of self-checkout and bagging their grocery. Customers with more than ten items are likely to use a service lane as the kiosk space is not big enough.Either way, everyone does not like the complexity to locate prices for some items (such as produce) that do not have a scan code.
What do you think? Have your say with the poll and comment below on how you feel about supermarket kiosks.
Follow this link for more information about the Retail Mashup content platform
Follow this link to participate in weekly pollsCustomer Experience Success
Introduction – Finding Business Success Through Customer Experience
Customer experience has a significant implication for business success. In the recent PwC’s Customer Loyalty Survey 2022, 51% of consumers would leave a brand if their digital experience is not the same or better than the physical experience. This number rises up to 69% for Gen Z consumers.
What do you think? Have your say with the poll and comment below on how you feel about customer experience today.
Follow this link for more information about the Retail Mashup content platform
Follow this link to participate in weekly polls
Launching Retail Mashup To The Masses
Retail Mashup is a content platform focusing on customer experience insights in the retail industry. This post shares more about the brand and its direction to retail customer experience.
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