The Buy Online Pickup In-Store (BOPIS) has been a great addition to the shopping experience. However, many retailers treat this as an afterthought rather than as part of a bigger customer experience journey. DeAnn Campbell explores this topic further with case studies and antidotes.
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Target Makes Merchandise Returns Better And Easier Than Amazon
Target shoppers have been able to pick up products purchased on Target.com without leaving their cars for a while. This insight explores how retailers can use this feature as the next logical step in the “buy online pick up in store” (BOPIS) concept and build some differentiation with Amazon.
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Why Retailers Must Get Creative with BOPIS to Link Physical, Digital Customer Experiences
DeAnn Campbell discusses why as shopping patterns evolve and a broader range of customers become comfortable with online shopping, BOPIS will link the digital to the physical and become a powerful experiential channel in its own right.
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