The Buy Online Pickup In-Store (BOPIS) has been a great addition to the shopping experience. However, many retailers treat this as an afterthought rather than as part of a bigger customer experience journey. DeAnn Campbell explores this topic further with…
Target shoppers have been able to pick up products purchased on Target.com without leaving their cars for a while. This insight explores how retailers can use this feature as the next logical step in the “buy online pick up in…
DeAnn Campbell discusses why as shopping patterns evolve and a broader range of customers become comfortable with online shopping, BOPIS will link the digital to the physical and become a powerful experiential channel in its own right.