Retail businesses are shifting from selling products to creating experiences. This community-based business model drives customer loyalty and increase spending.
Tag: Lululemon
New Community-Based Business Model Powers Retail
What Is Brand Integration and How To Succeed From It?
lululemon, the popular athleisure company is mulling over offloading its exercise equipment division, Mirror, after less than three years of acquisition. This insight explores brand integration, discusses the lululemon and Mirror integration, and what brands can do to ensure partnerships yield sustainable success.
(more…)Fighting for Brand Identity Is Never Easy Part 1
(more…)
This podcast episode focuses on brand identity and the association with different influences and social media platforms can alter public perception for the worse.
