INSIGHTS

Let’s write about retail customer experience

Retail Mashup posts thoughtful pieces on customer experience successes and failures in the retail industry. These posts are a mix of current trends and historical showcases that highlight intentions versus reality. We will also discuss how brands can improve their customer experience processes through engagement, technology innovation, service recovery techniques, and feedback monitoring.

Insights are written by industry experts DeAnn Campbell and Larry Leung. They have over 50 years of combined knowledge and work experience in everything related to customers and their retail needs. Find out more about them here.

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Latest Posts

  • Wayfinding Your Way To Better Revenue Generation – Retail Edition
    Wayfinding Your Way To Better Revenue Generation – Retail Edition

    The modern shopper has high expectations. They walk into a store wanting a seamless experience, from browsing products to completing a purchase. Central to this experience is wayfinding, the art of guiding customers through a physical space to find what they need. Effective wayfinding goes beyond simple signage; it’s about creating an intuitive and engaging…

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  • Accessibility – Important for Retail Brands to Prioritize
    Accessibility – Important for Retail Brands to Prioritize

    In today’s retail landscape, customer experience is a key differentiator that can set brands apart. While many businesses focus on aspects such as convenience, personalization, and omnichannel experiences, one critical area that is often overlooked is accessibility. Retail brands have a responsibility to ensure that their products and services are accessible to all customers, including…

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  • Powering Intelligent Ad Networks: AI Evolution In Retail (Part 6)
    Powering Intelligent Ad Networks: AI Evolution In Retail (Part 6)

    In the dynamic landscape of retail, advertising plays a pivotal role in driving customer engagement, brand visibility, and ultimately, sales. As the industry evolves, leveraging advanced technologies like Artificial Intelligence (AI) has become crucial for retailers to stay competitive. In part 5 of the series, Retail Mashup discussed AI in retail marketing. This part goes…

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