Brands and retailers should work together to create a positive customer experience by displaying products in a visually appealing way. Case in point – Simple Human’s $129 soap dispensers grouped with cheaper options may not work out for both brands.
Many brands do not invest in customer experience after the initial sale as they believe their customers will return after onboarding is complete. Is this still the case today? What are the merits of building out a thorough customer experience…
Branded content plays a vital part in creating better customer relationships. With a laser focus on matching branded content and expectations, brands can build stronger ties with customers and allow the pitfalls of overstating expectations. You can find this podcast…
International House of Pancakes (IHOP) is a well-known all-day restaurant that focused on classic breakfast dishes and pancakes – lots of pancakes. This podcast episode focuses on their efforts in evolving their menu through customer and employee feedback. Customer experience…
lululemon, the popular athleisure company is mulling over offloading its exercise equipment division, Mirror, after less than three years of acquisition. This insight explores brand integration, discusses the lululemon and Mirror integration, and what brands can do to ensure partnerships…
LEGO has stayed relevant as a toy supplier worldwide for more than nine decades. This podcast explores the secret behind their success. We highlighted three areas to showcase the brand’s resilience in capturing the imagination, driving engagement, and building consistent…
In an earlier insight, we explored how chatbots can use OpenAI‘s Generative Pre-trained Transformer 4 (GPT-4) model. ChatGPT is one of many products that use this framework to showcase the technology’s prowess with some interesting results. This new Have Your…
What does a retailer do if they are smaller and who do not have a marketing budget to draw customers to your store? You use simple ingenuity to make the store speak for itself. Smaller brands can excel through better…
This podcast episode focuses on brand identity and the association with different influences and social media platforms can alter public perception for the worse.
Twitter has been under a microscope since Elon Musk purchased the giant for $US 44 billion. Along with taking the platform private, the company has undergone a significant staff reduction and introduced new features that drew ire from brands and…