Retail Mashup

Tag: Engagement

  • Accessibility – Important for Retail Brands to Prioritize

    Accessibility – Important for Retail Brands to Prioritize

    In today’s retail landscape, customer experience is a key differentiator that can set brands apart. While many businesses focus on aspects such as convenience, personalization, and omnichannel experiences, one critical area that is often overlooked is accessibility.

    Retail brands have a responsibility to ensure that their products and services are accessible to all customers, including those with visible and non-visible disabilities. Building accessibility into their customer experience strategy aligns with ethical and legal obligations and presents a significant business opportunity for brands. Retail Mashup explores accessibility in-depth in this article.

    (more…)
  • Powering Intelligent Ad Networks: AI Evolution In Retail (Part 6)

    Powering Intelligent Ad Networks: AI Evolution In Retail (Part 6)

    In the dynamic landscape of retail, advertising plays a pivotal role in driving customer engagement, brand visibility, and ultimately, sales. As the industry evolves, leveraging advanced technologies like Artificial Intelligence (AI) has become crucial for retailers to stay competitive.

    In part 5 of the series, Retail Mashup discussed AI in retail marketing. This part goes further by focusing on how AI can play a role in ad networks in helping brands connect further with consumers.

    Perfect Retail Marketing: AI Evolution In Retail (Part 5)
    (more…)
  • Simple Human Deserves Better Displays

    Simple Human Deserves Better Displays

     Brands and retailers should work together to create a positive customer experience by displaying products in a visually appealing way. Case in point – Simple Human’s $129 soap dispensers grouped with cheaper options may not work out for both brands.

    (more…)
  • Supercharge Customer Experience, Improve Revenue

    Supercharge Customer Experience, Improve Revenue

    Many brands do not invest in customer experience after the initial sale as they believe their customers will return after onboarding is complete. Is this still the case today? What are the merits of building out a thorough customer experience journey so that brands can maximize revenue generation?

    (more…)
  • Branded Content Creates Better Relationships

    Branded Content Creates Better Relationships

    Branded content plays a vital part in creating better customer relationships. With a laser focus on matching branded content and expectations, brands can build stronger ties with customers and allow the pitfalls of overstating expectations.

    You can find this podcast episode and others on these major podcast platforms:

    Apple Podcasts
    Spotify
    iHeartMedia
    Amazon Music
    Google Podcasts 
    Anchor

    (more…)
  • IHOP Boosts By Amazing Customer Experience

    IHOP Boosts By Amazing Customer Experience

     International House of Pancakes (IHOP) is a well-known all-day restaurant that focused on classic breakfast dishes and pancakes – lots of pancakes. This podcast episode focuses on their efforts in evolving their menu through customer and employee feedback. Customer experience never tastes this good.

    You can find this podcast episode on major podcast platforms: Spotify, Apple Podcasts, iHeartMedia, Amazon Music, Google Podcasts, and Anchor.

    (more…)
  • What Is Brand Integration and How To Succeed From It?

    What Is Brand Integration and How To Succeed From It?

    lululemon, the popular athleisure company is mulling over offloading its exercise equipment division, Mirror, after less than three years of acquisition. This insight explores brand integration, discusses the lululemon and Mirror integration, and what brands can do to ensure partnerships yield sustainable success.

    (more…)
  • How LEGO Builds Loyalty By Listening To Their Customers

    How LEGO Builds Loyalty By Listening To Their Customers

    LEGO has stayed relevant as a toy supplier worldwide for more than nine decades. This podcast explores the secret behind their success. We highlighted three areas to showcase the brand’s resilience in capturing the imagination, driving engagement, and building consistent revenue streams.

    You can find this podcast episode on major podcast platforms: Spotify, Apple Podcasts, iHeartMedia, Amazon Music, Google Podcasts, and Anchor.

    (more…)
  • Will Chatbots Be Better With GPT-4?

    Will Chatbots Be Better With GPT-4?

    In an earlier insight, we explored how chatbots can use OpenAI‘s Generative Pre-trained Transformer 4 (GPT-4) model. ChatGPT is one of many products that use this framework to showcase the technology’s prowess with some interesting results. This new Have Your Say entry lets you share your thoughts about chat agents and whether GPT-4 is perfect for them.

    (more…)
  • Smaller Brands Excel Through Better Physical Branding

    Smaller Brands Excel Through Better Physical Branding

    What does a retailer do if they are smaller and who do not have a marketing budget to draw customers to your store? You use simple ingenuity to make the store speak for itself. Smaller brands can excel through better physical branding. Why not showcase your brand’s best assets?

    This insight focuses on DeAnn’s recent store tours in Germany and the Netherlands which proved how highly effective strategies don’t have to cost a lot. 

    (more…)
  • Fighting for Brand Identity Is Never Easy Part 1

    Fighting for Brand Identity Is Never Easy Part 1


    This podcast episode focuses on brand identity and the association with different influences and social media platforms can alter public perception for the worse.

    (more…)
  • Twitter And Retail – 5 Things To Consider Today

    Twitter And Retail – 5 Things To Consider Today

    Twitter has been under a microscope since Elon Musk purchased the giant for $US 44 billion. Along with taking the platform private, the company has undergone a significant staff reduction and introduced new features that drew ire from brands and the public. This insight focuses on how these changes affect retail brands and five things to consider as they navigate forward with their customer experience.

    (more…)
  • Cheers To The Best Birthday Yet

    Cheers To The Best Birthday Yet

    Introduction – Birthday

    Many brands ask customers routinely for their personal information including name, address, and birth date. They try to know the customers better by adding previous transactions, engagements, and third-party data.

    When it comes to the special day, many brands neglect customers by not celebrating their special day. This begs the question, why should customers give away their birth date if it is not required to buy a product or service?

    Lev+ indicated that a grocery chain’s email promotion generated upwards of 65% return on investment. That’s a number that brands should not miss out on.

    What do you think? Have your say with the poll and comment below on how you feel about brands celebrating birthdays.

    Follow this link for more information about the Retail Mashup content platform
    Follow this link to participate in weekly polls