Category: Insight
Branded Content Creates Better Relationships
Branded content plays a vital part in creating better customer relationships. With a laser focus on matching branded content and expectations, brands can build stronger ties with customers and allow the pitfalls of overstating expectations.
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Anchor2028 NFC Roadmap Improves Customer Experience
Near Field Communication (NFC) is a set of protocols that enables two electronic devices to communicate over a distance of five millimeters (~0.2 inches) or less. This technology has powered trillions of payment, access, and verification functions. The new 2028 NFC roadmap will continue to make inroads into how the retail industry evolves its customer experience strategy. Retail Mashup explores them in more detail.
(more…)Costco Membership Crackdowns Fail Loyal Customers
What happens when a routine customer experience is disrupted for the worse? DeAnn speaks about her recent shopping trip and her experience with the Costco membership card which left her with many questions on customer experience design, customer flow disruptions, and customer engagement. Is a crackdown good for customers?
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AnchorBeyoncé’s RENAISSANCE FLAGSHIP Heats Up Retail
Beyoncé starts her North American leg of the mega-successful Renaissance World Tour in Toronto, Canada with two sellout shows on July 8 and 9, 2023. As part of the occasion, she is partnering with luxury fashion and accessory retailer, Holt Renfrew, to launch a pop-up experience called the RENAISSANCE FLAGSHIP between July 5 to 11, 2023 to sell merchandise in support of her global number one album, act i: RENAISSANCE album and the associated tour.
(more…)Building Brand Trust Is Not Easy
Building brand trust is not easy. Little things or small mistakes can lead to significant erosion of trust. Find out what happens to brand trust when DeAnn observed two little things on a recent trip to a grocery store.
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AnchorSmall Details Have Big Brand Implications
People entrust grocers with their health and well-being. Details like expiry dates, pricing mistakes, and product details may seem small but will have enlarged brand implications.
(more…)Qatar Airways Operates First Luxury Brand Lounge
For months, many travellers and industry bloggers were anticipating for Qatar Airways’ new Al Mourjan Business Lounge at the Hamad International Airport (HIA) named ‘The Garden’. What they did not know was the airline opening a world’s first lounge within a lounge concept with a luxury brand.
(more…)3 Reasons Better CX Is Key to Brand Success
Forrester reported that average Customer Experience (CX) quality declined for the second year in a row for nearly half of the verticals reported. This decline is an opportunity for brands who understand the power of CX to continue pushing toward building better customer relationships. Larry Leung explores the top five reasons why brands should power with better CX today.
(more…)Apple Vision Pro Aims To Transform The Retail World
Apple introduced its first new retail product concept in years by announcing the Vision Pro at the Worldwide Developer Conference (WWDC) on June 6, 2023, with Tim Cook bringing back the missed “One Last Thing”. This new retail product could have a significant impact on retail customer experiences in the coming years.
(more…)Dynamic Printing Cartridges Power Away Consumers
The business model for home and small business printing has not changed in many decades. Inexpensive to produce printing cartridges continue to power manufacturers’ profit margin in the printing business. As consumers embrace cloud technology, sustainability, and digital communication, should printer manufacturers double down on dynamic printing cartridges or innovate through customer experience?
(more…)Amazing Krispy Kreme Gin Created Out Of Donut Scrapes
The Japanese arm of Krispy Kreme has found an exciting way to manage donut scrapes. With the help of a famous ethical recycled distillery, Ethical Spirits, the popular donut chain reinvented the wheel by turning leftover doughnuts into gin!
(more…)Foot Locker’s Bright Future
One of the things I love about being quoted by Thomas Lee at TheStreet is his openness to contrary perspectives.
(more…)A Perfect 10 For Capital One Café
You may have seen Capital One Cafés popping up across the country. The banking chain is courting customers with a service reimagination based on comfort, community, and some coffee.
(more…)United Airlines Is First U.S. Airline To Support Live Activities
During its United Next event live-streamed on May 23, 2023, United Airlines officially announced its support for Apple’s Live Activities.
(more…)Resale Is Not That Easy
Retailers considering adding resale to their business model should think carefully. While it seems like a sound idea for a potential new revenue stream and giving shoppers a warm & fuzzy about environmental efforts — it isn’t producing the expected results.
(more…)Heinz Remix Dispenser Creates 200+ Exciting Combinations
Kraft Heinz created the famous ketchup more than 150 years ago. Can it still innovate to suit today’s demanding customer base?
(more…)Are Shoppers Weary Of Hidden Fees?
Value brands have utilized base pricing with add-ons for years to attract customers who want products that get the job done without the frills. In particular, the airline industry has perfected this value proposition with products and services that serve travel needs without breaking the bank. However, customers trade low prices for restrictions and are often surprised by the hidden fees (sometimes called “junk” fees) associated with product or service charges.
(more…)Are Retail Media Networks Ready For Prime Time?
Retail media networks are making waves in the advertising and retail industries with promises of new sustainable revenue streams and customer engagement opportunities. Are they ready for prime time and should brands hold on investing capital for unrealizable short-term gains?
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AnchorFall Guys Creative Brings Back Fun And Players?
Everything changed on May 10th when Epic Games introduced the “Fall Guys Creative”. This highly sought-after feature will hopefully revigorate casual gamers and streamers having fun dodging obstacles over the past three year. How can tailored customer experience push the game back to the forefront?
(more…)Costco Entices Shoppers With Great Customer Experience
Costco Wholesale Corporation (better known as Costco) has been a fixture in retail shopping for nearly 40 years. Find out how shoppers are enticed with unique customer experiences including a new promotion with Volvo Cars. Did you know Costco sells vehicles?
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AnchorAchieve Revenue Success With Customer Experience
Many brands think about customer experience as a cost center which makes it one of the first items to receive operational cuts in uncertain times. What if we turn this thinking around and explore customer experience as a revenue driver instead?
(more…)Nostalgia Can Be A Powerful Tool
Nostalgia can be a double-edged sword when it comes to its ability to entice, captivate, and acquire interested consumers to relive history. In this podcast episode, DeAnn led the discussion on how brands can use nostalgia to their advantage and what type of signals can lead to failures.
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AnchorIHOP Boosts By Amazing Customer Experience
International House of Pancakes (IHOP) is a well-known all-day restaurant that focused on classic breakfast dishes and pancakes – lots of pancakes. This podcast episode focuses on their efforts in evolving their menu through customer and employee feedback. Customer experience never tastes this good.
You can find this podcast episode on major podcast platforms: Spotify, Apple Podcasts, iHeartMedia, Amazon Music, Google Podcasts, and Anchor.
(more…)What Is Brand Integration and How To Succeed From It?
lululemon, the popular athleisure company is mulling over offloading its exercise equipment division, Mirror, after less than three years of acquisition. This insight explores brand integration, discusses the lululemon and Mirror integration, and what brands can do to ensure partnerships yield sustainable success.
(more…)The Powerful James Bond Brand
James Bond is celebrating its 60th anniversary. This podcast explores how brands should capitalize on this crucial moment. The right approach is essential.
You can find this podcast episode on major podcast platforms: Spotify, Apple Podcasts, iHeartMedia, Amazon Music, Google Podcasts, and Anchor.
(more…)The Awesomeness of Brand Resurrection (2023)
When brands fail, they are put to pasture. DeAnn explores the idea of brand resurrection using Blockbuster as a case study and provides some guidelines on how this increasingly popular trend work. Perhaps brands do make comebacks like boybands!
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