Barbie, The Movie has raced to more than US$500 million domestically and more than US$1 billion internationally since its release three weeks ago. Weird Barbie played by Kate McKinnon has been a standout in the movie and there is a…
Freshii is reverting to live cashiers after a bout with live virtual cashiers did not go as planned. What happened in the implementation and can kiosks be part of the brand’s customer experience journey in the future?
ThermoWorks is a well-known temperature tool company that features professional-grade products for home and work use with an online storefront. When it comes to customer experience, there is not much that differentiates from other companies offering similar products. DeAnn Campbell…
The Buy Online Pickup In-Store (BOPIS) has been a great addition to the shopping experience. However, many retailers treat this as an afterthought rather than as part of a bigger customer experience journey. DeAnn Campbell explores this topic further with…
Kroger converted one of its supermarkets into a self-checkout solution. The shift using this technology has been swift but without its flaws. DeAnn Campbell explores whether the short-term efficiency gains but long-term customer experience pains from this technology will impact…
Ace Hardware is a well-known American hardware store with a rich history in neighborhoods. Providing consumers with the right set of tools and home goods is a big strength of the brand. Did you know they also sell toys?
Microsoft’s Calibri font has been the default for the technology company for 15 years. Over the past two years, the company embarked on a journey to find its replacement. This journey is full of customer experience design antidotes and provides…
Barbie, the movie, opens in North America and worldwide on July 21, 2023. Over the past 30 days, the movie’s box office expectation has increased from US$80 million to US$120 million based on great reviews, marketing spots, and retail tie-ins.…
Branded content plays a vital part in creating better customer relationships. With a laser focus on matching branded content and expectations, brands can build stronger ties with customers and allow the pitfalls of overstating expectations. You can find this podcast…