Beyoncé starts her North American leg of the mega-successful Renaissance World Tour in Toronto, Canada with two sellout shows on July 8 and 9, 2023. As part of the occasion, she is partnering with luxury fashion and accessory retailer, Holt Renfrew, to launch a pop-up experience called the RENAISSANCE FLAGSHIP between July 5 to 11, 2023 to sell merchandise in support of her global number one album, act i: RENAISSANCE album and the associated tour.
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The Love For Music And The Ultimate Pop-Up Experiences
In this first episode of the Retail Mashup podcast, we will discuss the ultimate physical and digital pop-up experiences featuring BTS, Harry Styles, Beyoncé, and Selena Gomez. Additionally, we navigate around pop stars and the art of authenticity when it comes to engagement and selling their brand.
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