Retail marketing encompasses retailers’ strategies and tactics to attract customers, drive sales, and build brand loyalty. It involves a range of activities, from traditional advertising and promotions to digital marketing and customer engagement strategies. This is part 5 of the series on using artificial intelligence focusing on retail marketing.
(more…)Tag: Starbucks
Celebrating Best 20 Years Of Pumpkin Spice Latte
Starbucks is celebrating the 20th anniversary of the Pumpkin Spice Latte (PSL) by bringing it back to select North American locations starting on August 24, 2023.
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IHOP Boosts By Amazing Customer Experience
International House of Pancakes (IHOP) is a well-known all-day restaurant that focused on classic breakfast dishes and pancakes – lots of pancakes. This podcast episode focuses on their efforts in evolving their menu through customer and employee feedback. Customer experience never tastes this good.
You can find this podcast episode on major podcast platforms: Spotify, Apple Podcasts, iHeartMedia, Amazon Music, Google Podcasts, and Anchor.
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Starbucks’ As The Best “3rd Place” – A Love Letter
Starbucks’ new CEO is off to a good start to learn what to fix/keep/reinvent. Hopefully, he sees beyond the nuts and bolts of operations to fix what’s really wrong. This insight explores Starbacks’ reinvention as the best third place for customers who like spaces away from home.
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How To Treat Customers The Best That You Can?
In this podcast episode, DeAnn and I will explore two concepts: 1. How supermarkets may miss out on customer insights and revenue with kiosks, and 2. How a coffee chain may build customer loyalty in the wrong direction through unannounced program changes.
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As usual, you can find this podcast episode on major podcast platforms: Spotify, Apple Podcasts, iHeartMedia, Amazon Music, Google Podcasts, and Anchor.
