Retail marketing encompasses retailers’ strategies and tactics to attract customers, drive sales, and build brand loyalty. It involves a range of activities, from traditional advertising and promotions to digital marketing and customer engagement strategies. This is part 5 of the…
Starbucks is celebrating the 20th anniversary of the Pumpkin Spice Latte (PSL) by bringing it back to select North American locations starting on August 24, 2023.
International House of Pancakes (IHOP) is a well-known all-day restaurant that focused on classic breakfast dishes and pancakes – lots of pancakes. This podcast episode focuses on their efforts in evolving their menu through customer and employee feedback. Customer experience…
Starbucks’ new CEO is off to a good start to learn what to fix Hopefully, he sees beyond the nuts and bolts of operations to fix what’s really wrong. This insight explores Starbacks’ reinvention as the best third place for…
In this podcast episode, DeAnn and I will explore two concepts: 1. How supermarkets may miss out on customer insights and revenue with kiosks, and 2. How a coffee chain may build customer loyalty in the wrong direction through unannounced…