Retail marketing encompasses retailers’ strategies and tactics to attract customers, drive sales, and build brand loyalty. It involves a range of activities, from traditional advertising and promotions to digital marketing and customer engagement strategies. This is part 5 of the series on using artificial intelligence focusing on retail marketing.
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Redefining Personalization For Customers: AI Evolution In Retail (Part 2)
In recent years, the retail landscape has undergone a profound transformation fueled by artificial intelligence (AI) advancements. This technological revolution has not only reshaped how retailers operate but has also fundamentally altered the way consumers shop. In the first part of the series about AI and the retail industry, we introduced the concept and how it impacts the retail industry.
The second part continues by focusing on personalization. What are the good, bad, and ugly components of using the technology for retail brands to build the best experience for consumers?
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Will Self-Checkout Drive Revenue Improvement?
Kroger converted one of its supermarkets into a self-checkout solution. The shift using this technology has been swift but without its flaws. DeAnn Campbell explores whether the short-term efficiency gains but long-term customer experience pains from this technology will impact revenue moving forward.
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Are Retail Media Networks Ready For Prime Time?
Retail media networks are making waves in the advertising and retail industries with promises of new sustainable revenue streams and customer engagement opportunities. Are they ready for prime time and should brands hold on investing capital for unrealizable short-term gains?
You can find this podcast episode and others on these major podcast platforms:
Apple Podcasts
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iHeartMedia
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GPT-4 – How Can Retailers Benefit Through Customer Experience?
OpenAi’s ChatGPT has been on a tear with worldwide exposure since its release in November 2022. What exactly is it and how does GPT comes into play? This insight explores the latest GPT release GPT-4, what are its benefits and drawbacks for retailers, and what should they do next to keep ahead of the technology.
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Big Loyalty Program Shakeup With BMO Acquiring Air Miles
Bank of Montreal agreed to purchase LoyaltyOne’s Air Miles reward program. This insight explores what happens when loyalty programs encounter big changes, how that will impact both vendors and customers, and the key steps to follow.
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Ultimate Guide to Apple’s Live Activities For Brands 2023
Apple introduced “Dynamic Island” in the pro version of its iPhone 14 series last year. This combined with the release of the iOS 16.1 update enables businesses to build improved customer experiences through the “Live Activities” feature. This insight explores how retailers can use the new feature to improve engagement, generate new revenue streams, and manage service disruptions.
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