Microsoft’s Calibri font has been the default for the technology company for 15 years. Over the past two years, the company embarked on a journey to find its replacement. This journey is full of customer experience design antidotes and provides…
James Bond is celebrating its 60th anniversary. This podcast explores how brands should capitalize on this crucial moment. The right approach is essential. You can find this podcast episode on major podcast platforms: Spotify, Apple Podcasts, iHeartMedia, Amazon Music, Google Podcasts, and Anchor.
When brands fail, they are put to pasture. DeAnn explores the idea of brand resurrection using Blockbuster as a case study and provides some guidelines on how this increasingly popular trend work. Perhaps brands do make comebacks like boybands!
Makita Tools is a world-renowned brand for its construction tools. This podcast episode explores why they leaped the cordless microwave. You can find this podcast episode on major podcast platforms: Spotify, Apple Podcasts, iHeartMedia, Amazon Music, Google Podcasts, and Anchor.
What does a retailer do if they are smaller and who do not have a marketing budget to draw customers to your store? You use simple ingenuity to make the store speak for itself. Smaller brands can excel through better…