Microsoft’s Calibri font has been the default for the technology company for 15 years. Over the past two years, the company embarked on a journey to find its replacement. This journey is full of customer experience design antidotes and provides a glimpse of how the new font, Aptos, could shape brands in the years to come. Brands and retailers using Calibri should take note.
(more…)Tag: Branding
The Powerful James Bond Brand
James Bond is celebrating its 60th anniversary. This podcast explores how brands should capitalize on this crucial moment. The right approach is essential.
You can find this podcast episode on major podcast platforms: Spotify, Apple Podcasts, iHeartMedia, Amazon Music, Google Podcasts, and Anchor.
(more…)
The Awesomeness of Brand Resurrection (2023)
When brands fail, they are put to pasture. DeAnn explores the idea of brand resurrection using Blockbuster as a case study and provides some guidelines on how this increasingly popular trend work. Perhaps brands do make comebacks like boybands!
(more…)
Makita Thinks Outside The Box With The Microwave
Makita Tools is a world-renowned brand for its construction tools. This podcast episode explores why they leaped the cordless microwave. You can find this podcast episode on major podcast platforms: Spotify, Apple Podcasts, iHeartMedia, Amazon Music, Google Podcasts, and Anchor.
(more…)
Smaller Brands Excel Through Better Physical Branding
What does a retailer do if they are smaller and who do not have a marketing budget to draw customers to your store? You use simple ingenuity to make the store speak for itself. Smaller brands can excel through better physical branding. Why not showcase your brand’s best assets?
(more…)
This insight focuses on DeAnn’s recent store tours in Germany and the Netherlands which proved how highly effective strategies don’t have to cost a lot.
