Mattel » Retail Mashup

Insight

After Oscars-Build Better Customer Engagement

After Oscars customer experience engagement sets the tone for better relationship building and prolonged revenue generation.

The 96th edition of the Oscars ignited a frenzy for fashion, film, and the overall Hollywood experience. After the celebratory night is over, brands should continue investing in customer engagement to prolong awareness and sales.

Larry Leung
2024-03-14

Insight

Barbie The Movie Launches Great Retail Sales

Special burger with pink sauce (Source: Burger King Brazil)

Barbie, the movie, opens in North America and worldwide on July 21, 2023. Over the past 30 days, the movie’s box office expectation has increased from US$80 million to US$120 million based on great reviews, marketing spots, and retail tie-ins.…

Larry Leung
2023-07-20