Nostalgia can be a double-edged sword when it comes to its ability to entice, captivate, and acquire interested consumers to relive history. In this podcast episode, DeAnn led the discussion on how brands can use nostalgia to their advantage and what type of signals can lead to failures.
You can find this podcast episode on major podcast platforms:
Apple Podcasts
Spotify
iHeartMedia
Amazon Music
Google Podcasts
Anchor
When brands fail, they are put to pasture. DeAnn explores the idea of brand resurrection using Blockbuster as a case study and provides some guidelines on how this increasingly popular trend work. Perhaps brands do make comebacks like boybands!
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Makita Tools is a world-renowned brand for its construction tools. This podcast episode explores why they leaped the cordless microwave. You can find this podcast episode on major podcast platforms: Spotify, Apple Podcasts, iHeartMedia, Amazon Music, Google Podcasts, and Anchor.
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LEGO has stayed relevant as a toy supplier worldwide for more than nine decades. This podcast explores the secret behind their success. We highlighted three areas to showcase the brand’s resilience in capturing the imagination, driving engagement, and building consistent revenue streams.
You can find this podcast episode on major podcast platforms: Spotify, Apple Podcasts, iHeartMedia, Amazon Music, Google Podcasts, and Anchor.
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Target shoppers have been able to pick up products purchased on Target.com without leaving their cars for a while. This insight explores how retailers can use this feature as the next logical step in the “buy online pick up in store” (BOPIS) concept and build some differentiation with Amazon.
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Apple introduced “Dynamic Island” in the pro version of its iPhone 14 series last year. This combined with the release of the iOS 16.1 update enables businesses to build improved customer experiences through the “Live Activities” feature. This insight explores how retailers can use the new feature to improve engagement, generate new revenue streams, and manage service disruptions.
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AMC introduces new pricing elements starting on February 10, 2023 as it expands its variable pricing strategy from movies to seats. This insight explores the new scheme and whether the variable pricing strategy will work in today’s tough movie going landscape.
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DeAnn shares how recent retail and purchasing trends are pushing shoppers into permanent behavioral changes in their buying habits.
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In this podcast episode, DeAnn and I will explore two concepts: 1. How supermarkets may miss out on customer insights and revenue with kiosks, and 2. How a coffee chain may build customer loyalty in the wrong direction through unannounced program changes.
As usual, you can find this podcast episode on major podcast platforms: Spotify, Apple Podcasts, iHeartMedia, Amazon Music, Google Podcasts, and Anchor.
Technology innovation has created new customer service channels. This insight takes a deeper look at how the customer service experience has evolved from high-touch person-to-person connection to automated solutions. Find out what the six types of customer service brands should learn and master today.
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DeAnn Campbell and Larry Leung launch Retail Mashup in October 2022 to discuss customer experience (CX) triumphs, failures, and journeys in between. With the focus in the retail industry, there are stories waiting to be discovered, curated, and showcased. This insight showcases the key highlights from the first 90 days of the content portal.
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Part 1 of the Retail Mashup podcast focused on brand identity from the social media platform and messaging perspectives. In part 2, DeAnn and I discussed how brand identity could be improved through regular assessment, training, and failure adaptation.
You can find this podcast episode on Spotify, Apple Podcasts, iHeartMedia, Amazon Music, Google Podcasts, and Anchor.
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This podcast episode focuses on brand identity and the association with different influences and social media platforms can alter public perception for the worse.
This edition of Have You Say takes inspiration from an insight piece Retail Insight published on convenience stores’ new chapter.
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Convenience stores have been a staple of towns and cities for decades. Recently, we published an insight into Deliverloo’s physical storefront to provide consumers with more choices. With that said, is it time for convenience store owners to reimagine how the customer experience should change based on the ever-changing consumer lifestyle choices? This insight discusses key revenue generators of convenience stores and how they need to be evolved.
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Concert experiences have not changed in many decades. This insight discusses the current experience featuring Taylor Swift and how she and other artists can evolve it into a journey featuring multiple engagements, retail-driven experiences, and immersive fun.
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Twitter has been under a microscope since Elon Musk purchased the giant for $US 44 billion. Along with taking the platform private, the company has undergone a significant staff reduction and introduced new features that drew ire from brands and the public. This insight focuses on how these changes affect retail brands and five things to consider as they navigate forward with their customer experience.
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As I tour retail stores, a common complaint I hear is seeing Christmas items before we’ve even hit Halloween. So why are stores setting up Christmas early if shoppers hate it? Is it because of supply chain concerns? Online competition? Triggering bigger spending? This insight focuses on customer experience tips retailers can use to create a more magical season.
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In this first episode of the Retail Mashup podcast, we will discuss the ultimate physical and digital pop-up experiences featuring BTS, Harry Styles, Beyoncé, and Selena Gomez. Additionally, we navigate around pop stars and the art of authenticity when it comes to engagement and selling their brand.
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Retailers are increasing leaning on brand partnerships as a way to build longer and stronger customer relationships. This insight showcases how different retailers build new revenue streams by working with other brands.
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Netflix opened a pop-up store in time for the holiday season. As the streaming platform explores a push into merchandising, its competitors are not sitting still. What are the three ways Netflix can improve its retail revenue generation moving forward?
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Retail Mashup is a content platform focusing on customer experience insights in the retail industry. This post shares more about the brand and its direction to retail customer experience.
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