Retail businesses are shifting from selling products to creating experiences. This community-based business model drives customer loyalty and increase spending.
Tag: Taylor Swift
New Community-Based Business Model Powers Retail
The Best Concert Experience – Taylor Swift Edition
Concert experiences have not changed in many decades. This insight discusses the current experience featuring Taylor Swift and how she and other artists can evolve it into a journey featuring multiple engagements, retail-driven experiences, and immersive fun.
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The Love For Music And The Ultimate Pop-Up Experiences
In this first episode of the Retail Mashup podcast, we will discuss the ultimate physical and digital pop-up experiences featuring BTS, Harry Styles, Beyoncé, and Selena Gomez. Additionally, we navigate around pop stars and the art of authenticity when it comes to engagement and selling their brand.
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