In a positive shift its customers, IKEA is implementing strategic price reductions worldwide on furniture following a period of inflationary pressure. As raw material and transportation costs stabilize, IKEA is prioritizing affordability by lowering prices across a range of products. Retail Mashup investigates this phenomenon even when other brands have kept prices higher in a race to manage inflated costs.
(more…)Tag: Strategy
Brand Identity For The Better Part 2
Part 1 of the Retail Mashup podcast focused on brand identity from the social media platform and messaging perspectives. In part 2, DeAnn and I discussed how brand identity could be improved through regular assessment, training, and failure adaptation.
You can find this podcast episode on Spotify, Apple Podcasts, iHeartMedia, Amazon Music, Google Podcasts, and Anchor.
(more…)3 Key Tips For A Great Holiday Retail Season
As I tour retail stores, a common complaint I hear is seeing Christmas items before we’ve even hit Halloween. So why are stores setting up Christmas early if shoppers hate it? Is it because of supply chain concerns? Online competition? Triggering bigger spending? This insight focuses on customer experience tips retailers can use to create a more magical season.
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