Many brands think about customer experience as a cost center which makes it one of the first items to receive operational cuts in uncertain times. What if we turn this thinking around and explore customer experience as a revenue driver instead?
(more…)Tag: Revenue

How To Treat Customers The Best That You Can?
In this podcast episode, DeAnn and I will explore two concepts: 1. How supermarkets may miss out on customer insights and revenue with kiosks, and 2. How a coffee chain may build customer loyalty in the wrong direction through unannounced program changes.
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As usual, you can find this podcast episode on major podcast platforms: Spotify, Apple Podcasts, iHeartMedia, Amazon Music, Google Podcasts, and Anchor.

