The 96th edition of the Oscars ignited a frenzy for fashion, film, and the overall Hollywood experience. After the celebratory night is over, brands should continue investing in customer engagement to prolong awareness and sales.
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Barbie The Movie Launches Great Retail Sales
Barbie, the movie, opens in North America and worldwide on July 21, 2023. Over the past 30 days, the movie’s box office expectation has increased from US$80 million to US$120 million based on great reviews, marketing spots, and retail tie-ins. Just like another family and adult-friendly summer movie, Barbie will power Q2 sales in the toy industry.
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