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BOPIS – Retailers Can Do Better With Part 2

Retailers are wasting valuable opportunities to use the BOPIS option tp build more touch points with the intent to delight, engage and upsell.

The Buy Online Pickup In-Store (BOPIS) has been a great addition to the shopping experience. However, many retailers treat this as an afterthought rather than as part of a bigger customer experience journey. DeAnn Campbell explores this topic further with…

  • DeAnn Campbell
  • 2023-08-08

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