Introduction – Netflix Retail Strategy Larry Leung recently wrote about the new Netflix at the Grove pop-up store that opened on October 13, 2022. We wanted to dedicate this pair of Have Your Say polls to the Netflix retail strategy.…
Netflix opened a pop-up store in time for the holiday season. As the streaming platform explores a push into merchandising, its competitors are not sitting still. What are the three ways Netflix can improve its retail revenue generation moving forward?
I’ve been writing about the future of convenience retail for five years and am thrilled to finally see some new companies emerge outside the traditional business model. Convenience stores (c-stores) are being pushed by three big evolutionary forces. As these…
Introduction – Birthday Many brands ask customers routinely for their personal information including name, address, and birth date. They try to know the customers better by adding previous transactions, engagements, and third-party data. When it comes to the special day,…
DeAnn Campbell discusses why as shopping patterns evolve and a broader range of customers become comfortable with online shopping, BOPIS will link the digital to the physical and become a powerful experiential channel in its own right.
Customer Experience Professional Association (CXPA)™ is the first in the world to publish a Book of Knowledge for practitioners. Go behind the scenes with Retail Mashup. Find out how a team of worldwide experts were assembled to work on this…
Introduction – Supermarket Kiosks During the pandemic, many supermarket chains rapidly introduced self-checkout kiosks to replace full-time employees and reduce unnecessary interactions. Brandessence Market Research forecasts that the interactive kiosk market will reach $38.52 billion by 2028 at a CAGR of 4.8%.…
Introduction – Finding Business Success Through Customer Experience Customer experience has a significant implication for business success. In the recent PwC’s Customer Loyalty Survey 2022, 51% of consumers would leave a brand if their digital experience is not the same…
Retail Mashup is a content platform focusing on customer experience insights in the retail industry. This post shares more about the brand and its direction to retail customer experience.