Nostalgia can be a double-edged sword when it comes to its ability to entice, captivate, and acquire interested consumers to relive history. In this podcast episode, DeAnn led the discussion on how brands can use nostalgia to their advantage and…
International House of Pancakes (IHOP) is a well-known all-day restaurant that focused on classic breakfast dishes and pancakes – lots of pancakes. This podcast episode focuses on their efforts in evolving their menu through customer and employee feedback. Customer experience…
lululemon, the popular athleisure company is mulling over offloading its exercise equipment division, Mirror, after less than three years of acquisition. This insight explores brand integration, discusses the lululemon and Mirror integration, and what brands can do to ensure partnerships…
LEGO has stayed relevant as a toy supplier worldwide for more than nine decades. This podcast explores the secret behind their success. We highlighted three areas to showcase the brand’s resilience in capturing the imagination, driving engagement, and building consistent…
Mint Mobile is a beloved mobile company owned and fronted by Ryan Reynolds. This podcast showcases why the brand is so popular with the public. Hint: customer experience. As usual, you can find this podcast episode on major podcast platforms: Spotify, Apple…
OpenAi’s ChatGPT has been on a tear with worldwide exposure since its release in November 2022. What exactly is it and how does GPT comes into play? This insight explores the latest GPT release GPT-4, what are its benefits and…
Bank of Montreal agreed to purchase LoyaltyOne’s Air Miles reward program. This insight explores what happens when loyalty programs encounter big changes, how that will impact both vendors and customers, and the key steps to follow.
Have you been lost trying to find the Uber pickup point inside an airport? As the biggest ridesharing company in the world, the ridesharing company feels your pain. From the feedback collected, the technology company is adding a new feature…
Target shoppers have been able to pick up products purchased on Target.com without leaving their cars for a while. This insight explores how retailers can use this feature as the next logical step in the “buy online pick up in…
As reported by Retail Insider, Best Buy Canada introduces a new laptop subscription service that enhances the customer experience with discounts, exchanges, and services. This insight discusses the implications of the subscription service on revenue generation, customer engagement, and customer…