Building Brand Trust Is Not Easy

Brand trust is not easily earned but can be easily shattered.

Building brand trust is not easy. Little things or small mistakes can lead to significant erosion of trust. Find out what happens to brand trust when DeAnn observed two little things on a recent trip to a grocery store. You…

3 Reasons Better CX Is Key to Brand Success

3 Reasons Better CX Is Key to Brand Success

Forrester reported that average Customer Experience (CX) quality declined for the second year in a row for nearly half of the verticals reported. This decline is an opportunity for brands who understand the power of CX to continue pushing toward…

Dynamic Printing Cartridges Power Away Consumers

Is HP's dynamic printing cartridges and dynamic security hurting its brand and business?

The business model for home and small business printing has not changed in many decades. Inexpensive to produce printing cartridges continue to power manufacturers’ profit margin in the printing business. As consumers embrace cloud technology, sustainability, and digital communication, should…

Are Shoppers Weary Of Hidden Fees?

Are Shoppers Weary Of Hidden Fees?

Value brands have utilized base pricing with add-ons for years to attract customers who want products that get the job done without the frills. In particular, the airline industry has perfected this value proposition with products and services that serve…

Fall Guys Creative Brings Back Fun And Players?

Fall Guys Creative Brings Back Fun And Players?

Everything changed on May 10th when Epic Games introduced the “Fall Guys Creative”. This highly sought-after feature will hopefully revigorate casual gamers and streamers having fun dodging obstacles over the past three year. How can tailored customer experience push the game…