Thom Browne and Samsung are partnering up again for the third time with a new collection based on the current Samsung Galaxy Z Fold5 and Watch series. This partnership works because they equally engage their audiences.
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Simple Human Deserves Better Displays
Brands and retailers should work together to create a positive customer experience by displaying products in a visually appealing way. Case in point – Simple Human’s $129 soap dispensers grouped with cheaper options may not work out for both brands.
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Great Idea – Placing Cardboards In Broken Spaces
Broken coolers are unavoidable at grocery stores. However, having unmarked broken spaces could lead to customer perception issues regarding quality and operations. This article focuses on what happens when customers see broken coolers on a prolonged basis and how simple cardboard could be enough to alleviate concerns.
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Supercharge Customer Experience, Improve Revenue
Many brands do not invest in customer experience after the initial sale as they believe their customers will return after onboarding is complete. Is this still the case today? What are the merits of building out a thorough customer experience journey so that brands can maximize revenue generation?
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BOPIS – Retailers Can Do Better With Part 2
The Buy Online Pickup In-Store (BOPIS) has been a great addition to the shopping experience. However, many retailers treat this as an afterthought rather than as part of a bigger customer experience journey. DeAnn Campbell explores this topic further with case studies and antidotes.
(more…)Branded Content Creates Better Relationships
Branded content plays a vital part in creating better customer relationships. With a laser focus on matching branded content and expectations, brands can build stronger ties with customers and allow the pitfalls of overstating expectations.
You can find this podcast episode and others on these major podcast platforms:
Apple Podcasts
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Spotify
iHeartMedia
Amazon Music
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Costco Membership Crackdowns Fail Loyal Customers
What happens when a routine customer experience is disrupted for the worse? DeAnn speaks about her recent shopping trip and her experience with the Costco membership card which left her with many questions on customer experience design, customer flow disruptions, and customer engagement. Is a crackdown good for customers?
You can find this podcast episode and others on these major podcast platforms:
Apple Podcasts
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Spotify
iHeartMedia
Amazon Music
Google Podcasts
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Are Retail Media Networks Ready For Prime Time?
Retail media networks are making waves in the advertising and retail industries with promises of new sustainable revenue streams and customer engagement opportunities. Are they ready for prime time and should brands hold on investing capital for unrealizable short-term gains?
You can find this podcast episode and others on these major podcast platforms:
Apple Podcasts
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Spotify
iHeartMedia
Amazon Music
Google Podcasts
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Costco Entices Shoppers With Great Customer Experience
Costco Wholesale Corporation (better known as Costco) has been a fixture in retail shopping for nearly 40 years. Find out how shoppers are enticed with unique customer experiences including a new promotion with Volvo Cars. Did you know Costco sells vehicles?
You can find this podcast episode on major podcast platforms:
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Apple Podcasts
Spotify
iHeartMedia
Amazon Music
Google Podcasts
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Nostalgia Can Be A Powerful Tool
Nostalgia can be a double-edged sword when it comes to its ability to entice, captivate, and acquire interested consumers to relive history. In this podcast episode, DeAnn led the discussion on how brands can use nostalgia to their advantage and what type of signals can lead to failures.
You can find this podcast episode on major podcast platforms:
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Apple Podcasts
Spotify
iHeartMedia
Amazon Music
Google Podcasts
Anchor
IHOP Boosts By Amazing Customer Experience
International House of Pancakes (IHOP) is a well-known all-day restaurant that focused on classic breakfast dishes and pancakes – lots of pancakes. This podcast episode focuses on their efforts in evolving their menu through customer and employee feedback. Customer experience never tastes this good.
You can find this podcast episode on major podcast platforms: Spotify, Apple Podcasts, iHeartMedia, Amazon Music, Google Podcasts, and Anchor.
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The Powerful James Bond Brand
James Bond is celebrating its 60th anniversary. This podcast explores how brands should capitalize on this crucial moment. The right approach is essential.
You can find this podcast episode on major podcast platforms: Spotify, Apple Podcasts, iHeartMedia, Amazon Music, Google Podcasts, and Anchor.
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Makita Thinks Outside The Box With The Microwave
Makita Tools is a world-renowned brand for its construction tools. This podcast episode explores why they leaped the cordless microwave. You can find this podcast episode on major podcast platforms: Spotify, Apple Podcasts, iHeartMedia, Amazon Music, Google Podcasts, and Anchor.
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How LEGO Builds Loyalty By Listening To Their Customers
LEGO has stayed relevant as a toy supplier worldwide for more than nine decades. This podcast explores the secret behind their success. We highlighted three areas to showcase the brand’s resilience in capturing the imagination, driving engagement, and building consistent revenue streams.
You can find this podcast episode on major podcast platforms: Spotify, Apple Podcasts, iHeartMedia, Amazon Music, Google Podcasts, and Anchor.
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Mint Mobile – Customer Experience At Its Best
Mint Mobile is a beloved mobile company owned and fronted by Ryan Reynolds. This podcast showcases why the brand is so popular with the public. Hint: customer experience.
As usual, you can find this podcast episode on major podcast platforms: Spotify, Apple Podcasts, iHeartMedia, Amazon Music, Google Podcasts, and Anchor.
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How A New Mississippi Bill Negatively Hurts Its Citizens – EP10
Mississippi recently approved a bill (HB401) that changes how car dealerships are operated. This podcast explores how the law impacts customer experience practices and consumer choices in purchasing electric vehicles in the future.
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As usual, you can find this podcast episode on major podcast platforms: Spotify, Apple Podcasts, iHeartMedia, Amazon Music, Google Podcasts, and Anchor.Brand Refresh And Technology Automation
In this podcast episode, DeAnn and I will explore two new concepts: 1. How can brand refresh support or distract a brand, and 2. How can luxury brands use automation to make customers feel engaged and supported?
As usual, you can find this podcast episode on major podcast platforms: Spotify, Apple Podcasts, iHeartMedia, Amazon Music, Google Podcasts, and Anchor.
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Taking Care of Customer Needs
In this podcast episode, DeAnn and I will explore two concepts: 1. How can Peloton generate more revenue growth by engaging its subscribers with software, and 2. Using Kohl’s and Sephora’s partnership as a case study on evaluating customers and their needs.
As usual, you can find this podcast episode on major podcast platforms: Spotify, Apple Podcasts, iHeartMedia, Amazon Music, Google Podcasts, and Anchor.
(more…)How To Treat Customers The Best That You Can?
In this podcast episode, DeAnn and I will explore two concepts: 1. How supermarkets may miss out on customer insights and revenue with kiosks, and 2. How a coffee chain may build customer loyalty in the wrong direction through unannounced program changes.
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As usual, you can find this podcast episode on major podcast platforms: Spotify, Apple Podcasts, iHeartMedia, Amazon Music, Google Podcasts, and Anchor.Conquer Winter Storms With Better Customer Experience (2022)
The 2022 holiday season will be remembered for a once-in-a-generation winter storm sweeping through North America. In a special edition of Retail Mashup the Podcast, Larrye discusses how retailers can better manage winter storm disruptions through customer experience.
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You can find this podcast episode on Spotify, Apple Podcasts, iHeartMedia, Amazon Music, Google Podcasts, and Anchor.Brand Identity For The Better Part 2
Part 1 of the Retail Mashup podcast focused on brand identity from the social media platform and messaging perspectives. In part 2, DeAnn and I discussed how brand identity could be improved through regular assessment, training, and failure adaptation.
You can find this podcast episode on Spotify, Apple Podcasts, iHeartMedia, Amazon Music, Google Podcasts, and Anchor.
(more…)Fighting for Brand Identity Is Never Easy Part 1
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This podcast episode focuses on brand identity and the association with different influences and social media platforms can alter public perception for the worse.
The Love For Music And The Ultimate Pop-Up Experiences
In this first episode of the Retail Mashup podcast, we will discuss the ultimate physical and digital pop-up experiences featuring BTS, Harry Styles, Beyoncé, and Selena Gomez. Additionally, we navigate around pop stars and the art of authenticity when it comes to engagement and selling their brand.
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