ThermoWorks is a well-known temperature tool company that features professional-grade products for home and work use with an online storefront. When it comes to customer experience, there is not much that differentiates from other companies…
The Buy Online Pickup In-Store (BOPIS) has been a great addition to the shopping experience. However, many retailers treat this as an afterthought rather than as part of a bigger customer experience journey. DeAnn Campbell…
Kroger converted one of its supermarkets into a self-checkout solution. The shift using this technology has been swift but without its flaws. DeAnn Campbell explores whether the short-term efficiency gains but long-term customer experience pains…
Ace Hardware is a well-known American hardware store with a rich history in neighborhoods. Providing consumers with the right set of tools and home goods is a big strength of the brand. Did you know…
Microsoft’s Calibri font has been the default for the technology company for 15 years. Over the past two years, the company embarked on a journey to find its replacement. This journey is full of customer…