The modern shopper has high expectations. They walk into a store wanting a seamless experience, from browsing products to completing a purchase. Central to this experience is wayfinding, the art of guiding customers through a physical space to find what they need.
Effective wayfinding goes beyond simple signage; it’s about creating an intuitive and engaging layout that fosters positive customer interactions and ultimately boosts revenue.
In today’s retail landscape, customer experience is a key differentiator that can set brands apart. While many businesses focus on aspects such as convenience, personalization, and omnichannel experiences, one critical area that is often overlooked is accessibility.
Retail brands have a responsibility to ensure that their products and services are accessible to all customers, including those with visible and non-visible disabilities. Building accessibility into their customer experience strategy aligns with ethical and legal obligations and presents a significant business opportunity for brands. Retail Mashup explores accessibility in-depth in this article.
In the dynamic landscape of retail, advertising plays a pivotal role in driving customer engagement, brand visibility, and ultimately, sales. As the industry evolves, leveraging advanced technologies like Artificial Intelligence (AI) has become crucial for retailers to stay competitive.
In part 5 of the series, Retail Mashup discussed AI in retail marketing. This part goes further by focusing on how AI can play a role in ad networks in helping brands connect further with consumers.
Retail marketing encompasses retailers’ strategies and tactics to attract customers, drive sales, and build brand loyalty. It involves a range of activities, from traditional advertising and promotions to digital marketing and customer engagement strategies. This is part 5 of the series on using artificial intelligence focusing on retail marketing.
Chatbots, a form of artificial intelligence (AI), have transformed how retailers engage with customers. These intelligent conversational agents are deployed on various platforms, including websites, messaging apps, and social media, to assist customers with queries, provide product recommendations, and even facilitate transactions.
Part 4 of the series will explore the definition of chatbots, their evolution in retail, examples of retailers using them, and how AI enhances both chatbots and the customer experience. Additionally, we’ll discuss the pros and cons of using AI for chatbots in retail settings.
Artificial intelligence (AI) continues to move rapidly within the retail industry. Part 3 of Retail Mashup’s AI and retail industry series continues with inventory management, demand forecasting, and sales optimization (Looking for Part 1 and Part 2).
In recent years, the retail landscape has undergone a profound transformation fueled by artificial intelligence (AI) advancements. This technological revolution has not only reshaped how retailers operate but has also fundamentally altered the way consumers shop. In the first part of the series about AI and the retail industry, we introduced the concept and how it impacts the retail industry.
The second part continues by focusing on personalization. What are the good, bad, and ugly components of using the technology for retail brands to build the best experience for consumers?
The retail landscape is undergoing a dramatic transformation. Gone are the days of one-size-fits-all shopping experiences. Today’s customers crave personalization, convenience, and a seamless journey across all touch points. This is where artificial intelligence (AI) steps in, poised to redefine the way we shop, how stores operate, and data we will need to improve customer experiences.
Retail businesses are shifting from selling products to creating experiences. This community-based business model drives customer loyalty and increase spending.
In a positive shift its customers, IKEA is implementing strategic price reductions worldwide on furniture following a period of inflationary pressure. As raw material and transportation costs stabilize, IKEA is prioritizing affordability by lowering prices across a range of products. Retail Mashup investigates this phenomenon even when other brands have kept prices higher in a race to manage inflated costs.
The 96th edition of the Oscars ignited a frenzy for fashion, film, and the overall Hollywood experience. After the celebratory night is over, brands should continue investing in customer engagement to prolong awareness and sales.
March 10, 2024, marks the eighth official year Nintendo celebrates National Mar10 Day (or National Mario Day). Retail Mashup explores this phenomenon, the Super Mario brand and this occasion is a great customer experience trend other brands should explore.
In its 2023 Q4 conference call, Wendy’s President and Chief Executive Officer, Kirk Tanner, spoke about introducing dynamic pricing similar to Uber and Lyft. This has caused a big stir in the retail and fast food community on how it could be implemented, how is customer experience impacted, and are consumers willing pay a different price? Retail Mashup investigates.
World-renowned luxury luggage brand, RIMOWA, is celebrating its 125th anniversary with a global exhibition, new collaborations, and an even better customer experience. Retail Mashup takes a memory walk to the iconic brand’s rich history, its contribution to brand design, its customer experience excellence, and its future through enriched connections.
Thom Browne and Samsung are partnering up again for the third time with a new collection based on the current Samsung Galaxy Z Fold5 and Watch series. This partnership works because they equally engage their audiences.
Taylor Swift is bringing her “Eras Tour” concert film to movie theaters on October 13, 2023. This event could form the blueprint for how concerts, music, and retail can form a mutually beneficial alliance in the future.
Consumers will have a new way to manage their recipes with a new service named Samsung Food. It is a mobile application that focuses on personalized food experiences.
Brands and retailers should work together to create a positive customer experience by displaying products in a visually appealing way. Case in point – Simple Human’s $129 soap dispensers grouped with cheaper options may not work out for both brands.
Starbucks is celebrating the 20th anniversary of the Pumpkin Spice Latte (PSL) by bringing it back to select North American locations starting on August 24, 2023.
Broken coolers are unavoidable at grocery stores. However, having unmarked broken spaces could lead to customer perception issues regarding quality and operations. This article focuses on what happens when customers see broken coolers on a prolonged basis and how simple cardboard could be enough to alleviate concerns.
What happens when your friends ask you to go out but you want to stay in? La-Z-Boy introduces an artificial intelligence (AI) assist way to move the guilt of declining your friends.
Many brands do not invest in customer experience after the initial sale as they believe their customers will return after onboarding is complete. Is this still the case today? What are the merits of building out a thorough customer experience journey so that brands can maximize revenue generation?
Barbie, The Movie has raced to more than US$500 million domestically and more than US$1 billion internationally since its release three weeks ago. Weird Barbie played by Kate McKinnon has been a standout in the movie and there is a heightened demand for this doll in the marketplace. What’s next for Mattel?
Freshii is reverting to live cashiers after a bout with live virtual cashiers did not go as planned. What happened in the implementation and can kiosks be part of the brand’s customer experience journey in the future?
ThermoWorks is a well-known temperature tool company that features professional-grade products for home and work use with an online storefront. When it comes to customer experience, there is not much that differentiates from other companies offering similar products. DeAnn Campbell explores how ThermoWorks created a powerful new connection with one small gesture.
The Buy Online Pickup In-Store (BOPIS) has been a great addition to the shopping experience. However, many retailers treat this as an afterthought rather than as part of a bigger customer experience journey. DeAnn Campbell explores this topic further with case studies and antidotes.
Kroger converted one of its supermarkets into a self-checkout solution. The shift using this technology has been swift but without its flaws. DeAnn Campbell explores whether the short-term efficiency gains but long-term customer experience pains from this technology will impact revenue moving forward.
Ace Hardware is a well-known American hardware store with a rich history in neighborhoods. Providing consumers with the right set of tools and home goods is a big strength of the brand. Did you know they also sell toys?
Microsoft’s Calibri font has been the default for the technology company for 15 years. Over the past two years, the company embarked on a journey to find its replacement. This journey is full of customer experience design antidotes and provides a glimpse of how the new font, Aptos, could shape brands in the years to come. Brands and retailers using Calibri should take note.
