Introduction – Birthday
Many brands ask customers routinely for their personal information including name, address, and birth date. They try to know the customers better by adding previous transactions, engagements, and third-party data.
When it comes to the special day, many brands neglect customers by not celebrating their special day. This begs the question, why should customers give away their birth date if it is not required to buy a product or service?
Lev+ indicated that a grocery chain’s email promotion generated upwards of 65% return on investment. That’s a number that brands should not miss out on.
What do you think? Have your say with the poll and comment below on how you feel about brands celebrating birthdays.