Cheers To The Best Birthday Yet

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Introduction – Birthday

Many brands ask customers routinely for their personal information including name, address, and birth date. They try to know the customers better by adding previous transactions, engagements, and third-party data.

When it comes to the special day, many brands neglect customers by not celebrating their special day. This begs the question, why should customers give away their birth date if it is not required to buy a product or service?

Lev+ indicated that a grocery chain’s email promotion generated upwards of 65% return on investment. That’s a number that brands should not miss out on.

What do you think? Have your say with the poll and comment below on how you feel about brands celebrating birthdays.

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Larry Leung
Larry Leung

Larry Leung is a customer experience strategist based in Toronto, Canada. He is a Principal and Chief Experience Officer at Transformidy, a consulting agency focusing on helping brands with their customer experience strategy. He has over 20 years experience working with brands like IBM, TD Bank Group, Manulife, CIBC, Cineplex, McCain, GTAA and more.

He also has a Canadian Leadership role at the Customer Experience Professional Association (CXPA). He is a frequent contributor to local and international publications and a speaker at various conferences.

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