Why Retailers Must Get Creative with BOPIS to Link Physical, Digital Customer Experiences

DeAnn Campbell discusses why as shopping patterns evolve and a broader range of customers become comfortable with online shopping, BOPIS will link the digital to the physical and become a powerful experiential channel in its own right. Table of Content Introduction When asked to visualize Best Buy in the future, our grandchildren will most likely … Continue reading Why Retailers Must Get Creative with BOPIS to Link Physical, Digital Customer Experiences